ACTING & CASTING
Acting & Casting
The right face and the right performance can make or break a commercial. I handle talent sourcing, casting sessions, and on-set direction to make sure the people in front of your camera deliver exactly the emotion your brand needs.
Faces That Sell, Performances That Stay
Casting is not about picking the best-looking person in the room. It is about finding someone whose presence, energy, and delivery align with what the brand is trying to say. A miscast talent can sink an otherwise perfect production. The right one can carry an entire campaign.
I maintain a deep network of professional actors, models, and real-people talent across the Gulf and Europe. Whether you need a seasoned actor for a scripted commercial, a charismatic presenter for a corporate film, or authentic faces for a lifestyle campaign, I know where to find them.
Talent Sourcing & Casting Sessions
I start by understanding the roles your project requires. Age range, ethnicity, language, physical build, acting experience, and on-camera comfort level all factor into the search. I then pull from my existing talent database and reach out to casting agencies across Dubai, Paris, and beyond.
Casting sessions are recorded and shared with you as annotated reels. Each candidate is filmed performing a short brief relevant to your project so you can evaluate them in context, not just from a headshot. I narrow the options and present my recommendations with clear reasoning.
On-Set Direction & Performance
Finding the right talent is half the job. The other half is directing them on set. Many commercial actors deliver their best work when they are guided with clear, specific direction. I work closely with talent before and during the shoot to make sure their performance matches the tone and energy the script demands.
For non-professional talent (real employees, real customers, real athletes), on-set direction is even more critical. Most people freeze in front of a camera. I use techniques drawn from documentary filmmaking to help non-actors relax, stay natural, and deliver moments that feel genuine rather than rehearsed.
My Process
Brief
I define the roles, the character profiles, and the performance style needed for your project. This includes language requirements, physical attributes, and any specific skills like sports, dance, or presenting.
Casting
I source candidates, organise casting sessions, and record audition tapes. You receive an annotated shortlist with my recommendations and the reasoning behind each choice.
Rehearsal
Selected talent receives the script and key direction notes in advance. For more complex performances, I schedule a rehearsal session before the shoot day to work through timing, blocking, and emotional beats.
Performance
On set, I direct the talent through each scene with clear, calm guidance. I shoot multiple takes with subtle variations so the editor has options. The goal is always a performance that feels real, not acted.
Who This Service Is For
Brands producing commercials, brand films, or any video content that features people on camera. Agencies who have a concept and a shoot date but need help sourcing and managing talent. Companies filming testimonial or internal communication content with their own employees, where on-camera coaching makes the difference between stiff and convincing.
If your production involves human faces and human voices, this service ensures those elements are as strong as the rest of your video.
FAQ
Common questions about acting and casting
Need talent for your next production?
Tell me about the roles you need to fill and I will start sourcing candidates immediately.
Start casting